Diner on Wheels
Diner on Wheels Food trucks have become a popular and colorful part of the culinary industry, offering delicious meals on wheels. Food truck logos reflect the unique and eclectic nature of these mobile diners. The typography used in the logo tends to be bold, playful and eye-catching, catching the attention of hungry customers. The use of bright colors and bold fonts helps create a sense of excitement and fun associated with the food truck. The symbolic depiction of a stylized food truck demonstrates the diversity of the food truck industry.
Date
January 2023
Art Direction, Graphic Design, Production
[ View Website ]
The Challenge
GIVEN THE NEWNESS OF THE INDUSTRY, IT WAS NECESSARY TO DEVELOP A LOGO THAT WOULD HELP BRING THE COMPANY TO THE FOREFRONT, DISTINGUISH IT FROM THE COMPETITION, WHILE AT THE SAME TIME GETTING THE BUYER’S ATTENTION, INTERESTING HIM IN THE PRODUCT AND EXPLAINING THE TYPE OF ACTIVITY OF THE COMPANY.
The Research
THE FOOD TRUCK LOGO IS USED BY THE OWNER TO PROMOTE THEIR BUSINESS. IT CAN BE SEEN ON THE OUTSIDE OF THE FOOD TRUCK ITSELF, ON MENUS, SIGNAGE, WEBSITES AND SOCIAL MEDIA TO INCREASE BRAND AWARENESS. IN ADDITION, FOOD TRUCK EVENTS, FOOD FESTIVALS CAN ALSO INCORPORATE THE LOGO TO CONVEY THE ESSENCE OF THE CULINARY ADVENTURE THEY OFFER.
The Solution
CONSIDERING THE SPECIFICITY OF THE PRODUCT ITSELF, IT WAS DECIDED TO USE THE “HAMBURGER” AS THE MAIN SYMBOL. THE LOGO ALLOWED US TO CREATE A POSITIVE CORPORATE STYLE THAT WOULD COMPLEMENT THE PRODUCT AND ATTRACT THE BUYER’S ATTENTION FROM A LONG TIME. USING THE LOGO DIRECTLY ON THE PRODUCT PACKAGING WOULD DISTINGUISH IT FROM THE PRODUCT LINE.
